At ProfitIQ, accessible from https://www.profitiq.tech, your privacy is a core priority. This policy explains what data we collect, how we use it, and your rights as a user.
1. Information We Collect
We only collect information that is strictly necessary to provide you with accurate financial and marketing analytics:
Account Credentials — Email address and basic profile information when you register.
Store Integration Data — Synced orders, products, refunds, and shipping costs from connected platforms (Shopify, WooCommerce, eBay, Amazon).
Marketing API Data — Ad campaigns, clicks, and daily ad spend from Meta Ads, Google Ads, and TikTok Ads — pulled in read-only mode to calculate your ROAS, AOV, and P&L metrics.
2. How We Use Your Information
All collected data is used exclusively to serve your business analytics and platform functionality:
Operate and maintain real-time Profit & Loss dashboards.
Calculate marketing campaign Return on Ad Spend (ROAS).
Estimate COGS margins, courier delivery ratios, and platform fees.
Generate automated financial reports and AI insights for your connected stores.
We never sell, rent, trade, or distribute your store data or ad spend information to third-party marketing services.
3. Data Security & Storage
ProfitIQ uses industry-standard encryption and secure token management. API credentials (Meta system tokens, Shopify access tokens) are stored encrypted at rest, with zero-trust database isolation enforced per account — your data is never co-mingled with other tenants.
4. Third-Party Connections
We integrate with Shopify, WooCommerce, eBay, Amazon, Meta Developers, and ad platforms. Connecting these integrations grants ProfitIQ read-only API access to your store and marketing data. We encourage you to review each provider's privacy policy for full transparency.
5. Data Deletion
You can request full data removal at any time by following these steps:
Disconnect Integrations — Navigate to Settings → Integrations and click "Disconnect" to immediately invalidate stored API tokens and halt all data syncing.
Submit a Deletion Request — Email support@profitiq.tech from your registered account address with the subject line "Data Deletion Request".
Processing Time — We will verify your identity and permanently delete all records, sync logs, and credentials within 48–72 hours, followed by a confirmation email.
6. Contact Us
For questions about this Privacy Policy, contact our compliance team at support@profitiq.tech.