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Guides for sellers who count the cost
Plain-English explanations of the numbers that decide whether a store makes money, each with a worked example.
Start here · Profit
How to Calculate True Profit on Shopify
A step-by-step method for finding the real net profit of a Shopify store: cost of goods, shipping, fees, discounts, returns and ad spend, with a worked example.
Read the guideIn shortTrue profit on Shopify is what is left of an order’s revenue after cost of goods, shipping, payment and platform fees, discounts and refunds, and, for a month, after ad spend and overheads. Shopify reports sales; it cannot know what your products or couriers cost unless you tell it, so the work is adding those two things and keeping them current.
- Marketing
Break-Even ROAS Explained: The Number Your Ad Dashboard Does Not Show
What break-even ROAS is, the one-line formula, a table of margins and the ROAS each needs, and how returns push your real break-even point higher.
3 min read
- Logistics
How to Reconcile Cash-on-Delivery Payouts, Step by Step
A practical guide to COD reconciliation: match each courier settlement row to its order, work out what you should have received, and dispute what is missing.
4 min read
- Inventory
Landed Cost and COGS: How to Cost Every Unit You Sell
How to calculate landed cost, spread freight and duty across a purchase order, and keep a weighted-average cost so every sale is costed at what you really paid.
3 min read
- Operations
What a Return Really Costs: The Full Calculation
The true cost of a returned or refused parcel: courier both ways, handling, unsellable goods, payment fees and the margin you did not earn, with a worked example.
3 min read
- Finance
When Does a Cash-on-Delivery Order Become Profit?
Why a COD order is not revenue when it is placed, how the timeline from order to courier payout works, and the earning rule that keeps your profit figures honest.
3 min read
- Logistics
Why Courier COD Payments Come Short (and How to Check)
The common reasons a courier pays you less than the cash it collected: legitimate deductions, withheld tax, weight adjustments, return charges and plain errors.
3 min read
- Guides
Spreadsheet or Profit Software? When Excel Stops Being Enough
An honest comparison of spreadsheets and dedicated software for e-commerce profit: where Excel is fine, where it breaks, and the signs it is time to switch.
3 min read
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